Project Description

Ice Hockey Website Development


graphic design studio Wandsworth London


On the September 2018 Richard Jares professional Ice Hockey Player who is my favourite regular client asked me If I have any spare time to redevelop his Ice Hocke Camp website. I was just finishing a previous web design project together with brand new Ice Hockey Stick design for his brand JR Ice Hockey Sticks. So I said yes. I saw already a couple challenges to which I will need to face during the development, but that was just about perfect for me.

Richard requested website including:

  • Catchy design

  • 2 Language mutations CZ & DE

  • E-commerce system for selling Ice Hockey Camps

  • Inline Payment System

  • Ice hockey Camps Directory

  • Eshop for brand Items

  • Blog Page

  • User profile system

  • Programmatic marketing system

  • Eshop properly connected to the analytics system

  • SEO Optimized Website

When I checked the previous website there has been obvious that I will need to start the development all over. Richard agreed so I went almost directly into the development.


This excellent project with huge potential and already with hundreds of kids who attended Pro Hockey Training. I have really close to the sport as I am ex-professional sports gymnast and this project is now on its mission to bring to the Czech Republic and other countries high-level professional Ice Hockey Trainings.  When I was planing the wireframes for this website we realized with Richard that there will need to be designed also a new logo to match the new design and fresh new look. So I designed as a first brand new logo in the Ice Hockey style. Richard gave me a completely free hand so this work was the result of my deepest creative flow. After that, I got finally to the designing and development of the website. The full work took for about three months together with the translation of the website to the German language. And I also changed the poor hosting provider for my #1 Global Hosting provider, which is the Fast Comet.

The website features:

Interactive headers entertaining and informing the visitors on a page related details as for example when you visit the Blog page you will see in the interactive header the latest articles with brief lines and button to directly visit the article. When a new article is published, the header uses automatically the details and displays them to the visitors so publishers of the articles take care only about writing the article its SEO and attached images. The whole design of the website was created to match the same style as the new Logo design representing this brand.
Ticket system to comfortably and clearly sell the tickets for the ice hockey camps providing clearly all the details visitors might ask for when purchasing the tickets connected seamlessly with the backend e-commerce system to easily manage the orders connected to the smartphone app which is able on the day check the validity of the tickets.
Programmatic marketing implementation is today the need for websites which are meant to be self-efficient in converting the visitors into the customers. Now when a visitor is interested in free video course on the ice hockey stick-handling technique than he will provide his email address where the system will automatically send the video course and Richard will see that this particular visitor was interested about his video course. This is just tiny explained part of features and possibilities Richard now has.
The inline payment system was based on my recommendation as I know from my experiences how big difference in conversion can make a slightly difficult payment process. Now when the visitor visits the website, select the hockey camp and goes to the basket to pay for the camp then all the process is handled directly on the website without any longwinded redirections somewhere else. After the payment is made customer automatically receive the transaction and order details within the tickets for the hockey camp in the next email.
Language mutations were the need for this project as the large part of the target market is from Germany, the solution created on this website is handled automatically by recognizing the browser language with the option to switch the language in the slide editor.

  • WebDesign

  • BackEnd Management Systems

  • Logo design

  • Banner design

  • SEO Optimisation

Fully Custom Design
Multi Language
Ecommerce + Ticket System
Inline Payment System
Programmatic System implemented

Results has great sales conversion results since the launch and is on the inclining trend in the term of unique visitors and sales thanks to good SEO optimisation and blog articles that Richard’s target market really enjoy.

I have to say that I really enjoy the work on this project and will definitely enjoy it in the future as the project is larger in scale and needs to have maintenance on the regular bases to maintain it’s performance and results.
If you are looking for PRO quality Ice Hockey Training I can highly recommend you

Graphic Designer London Wandsworth

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