Traveller’s Logo Design
HOW I TACKLED THE BRIEF GIVEN TO ME
Brief
In this design, I got quite strict limits. Marek told me what exactly he wants. World map, Czech flag, paramedic cross in badge shape.
Deliverables
I created for Marek 4 versions of the logo but he always preferred the more generic option.
Because the right logotype should have highly defined shape, my version is with the red, blue and white line expressing the Czech flag shape and colours with the second thought of symbolising the paths across the globe.
Marek preferred the version with the filled background which is nice but in terms of the branding quite limiting for the future usage of the logo in term of keeping all its aspects.
Results
Marek was happy with his new logo for his new project Paramedic’s Journey – travelling across the globe on the bike and writing the blog about his experiences.
