Ruzena asked me about logo design one month before the final logo creation to give me time to think about the deeper meaning of the future design in connection with her activities and beliefs. She wanted a clean and memorable design which she can use in any form.
A second task of the project was an E-Commerce/Blog fully responsive website with light, modern and minimalistic feeling, supported by marketing programmatic systems in the background together with Instagram integration where images from her Instagram profile with the specific hashtag will instantly appear on the website.
Ruzena went during her life through some tough experiences and because of it, she has got attached really closely with birds which symbolising her life of freedom.
So the bird in some good form was a must in term of logo design.