Zen Circle Logo
HOW I TACKLED THE BRIEF GIVEN TO ME
Brief
Mindfulness Akademie is Czech start-up in a development process. Their requirement was to create logo symbolising mindfulness.
One of their first ideas was to continue with their old home made logo symbolising the brain wave sinus.
I created couple possible designs symbolising the sinus created by the calligraphy brush.
Deliverables
The idea with sinus wasn’t quite the right result I was looking for. I just didn’t feel it that way.
I felt that it should be a circle and with that connection, I immediately realised that the right design for their mission will be the ENSO or Zen Circle. So I created it from the scratch to maintain the 100% originality and uniqueness of the work.
Results
And the result was amazing we like every aspect of it and thanks to the defined shape logo can be used in any form and size.
When it will be used on the print materials and the web it can also keep its colourfulness.
