Brief

Richard Jares Czech professional ice hockey defenceman wrote me that he needs to create his new ice hockey stick brand including ice hockey stick design and Logo and recently redesign of his website: jrhockey.eu

JR ice hockey sticks are focused on juniors at the age of 5 to 12 years.
Richard’s mission is to provide the flex, weight, thickness and quality to becoming Ice hockey young stars through his sticks as they deserve.
This will result in faster and better quality learning.

Richard’s request was to create a stick design, which will be eye catchy and joyful for the ice hockey juniors.
We tried many different colours, but on end, the combination of the bright blue and green was our and players favourite.

When we spoke about the logo design, he asked me if I can create the logo with his initials JR. These initials nicely refer to focus on Junior Ice hockey players. I got immediately an idea of the design to which we stick.

And between the last of my work is if I don’t mention new ice hockey stick design 1.1 the website redesign, JR Hockey is still a really promising startup so the budget for the redesign was limited but on the end, we are both satisfied with new vibrant web design. See the result by yourself in the gallery.

By the way, Ice Hockey Sticks are available to buy.